Every week your practice isn't full,
it costs you money.
You have to pay the insurance, rent and utility bills whether your calendar is full or not. That's why you need a business coach on a fixed retainer. Their job is to reduce your expenses and increase your caseload.
Add-on for my-cbt subscribers.
How this works ↓Last week · Demo Practice9 May 2026
Sessions booked0 × $120$0
Canceled & no-shows0 × $120−$0
Office rent−$300
Malpractice insurance−$45
Utilities−$65
Advertising−$80
Net for the week
$0
— not including debt, loans or other expenses
You trained for years to do clinical work, and administration is already taking hours you should be billing. Practice-building on top of that is a second job you never signed up for.
Make a conscious choice to stop losing money. That’s what our coaching is for.
Practice analysisCoach: Ben
Top bottleneck
▸
Cancellation rate at 22%. Industry average is 8%. That's around $640 in unpaid time every week.
0
%
Cancellation rate
$
0
/wk
Lost to no-shows
PRIORITY 01
Rewrite cancellation policy. Rebuild the reminder sequence. Draft recovery scripts for late cancels.
In progress · est. 3.5h
The work gets done, not discussed.
Your coach analyzes your practice from the outside and fixes what's slowing your growth. Pricing strategy, referral relationships, cancellation policy, specialty positioning, professional presentation and more.
This is a *done-for-you* service. Your coach isn't there to give you homework.
What your coach actually does.
Done this month · Your Private Practice
Coach: Ben
Practice analysis and bottleneck report
Three priority fixes identified
Psychology Today profile rewrite
Profile optimized and live
Website copy & design
New homepage live
Intake questionnaire design
Questionnaire live in portal
Referral outreach campaign #1
Research and copywriting done, mailing list created
8 of 8 hours used. Coach 8 plan. May 2026.
From therapists just like you.
I love helping people. I just hate the business side of things. My coach helped me get my practice organized and automated, and I'm so relieved to not having to spend any more money on ads! Within few months I didn't need the coach anymore.
Ruth J.
LCSW
I was weeks before quitting my practice. I just couldn't keep up with the admin and the client engagement was so bad that I felt like I was failing them. My-CBT coaching gave me the tools to automate my practice and the Kudos feature is a game changer for client engagement. I'm now fully booked and loving my work again.
Evelyn H. Delton
MA, LPC, CBT
Add-on · optional
Use as much as you actually need.
Add coaching when you need it, pause when your calendar is full.
↻ No surprise charges · no long-term commitment
Coach 4 · add-on
$575/month
Four hours of expert work per month on your practice growth.
- Monthly capacity4 hrs
- Intake & priority planningincluded
- Done-for-Youincluded
- Overruns on a tasknever billed
Coach 8 · add-on · intensive
$975/month
Eight hours per month, for struggling or new practices.
- Monthly capacity8 hrs
- Intake & priority planningincluded
- Done-for-Youincluded
- Overruns on a tasknever billed
Start with my-cbt →
Coaching is enabled inside the portal once your CRM is live.
Asked and answered.
Is it an AI app or a human coach?+
Your coach is human. Running a therapy practice is sensitive work, and generic advice doesn’t cut it. We only keep coaches who deliver: more paid clients for you.
Do unused hours roll over?+
No. But the rollover question assumes we’re counting minutes, and we don’t work that way. Your coach commits to a task with an estimated time. If it takes longer, you are not billed for the difference. The four or eight hours represent your coach’s realistic capacity to move your practice forward in a month. In practice, most of that time gets used early in the billing period, not spread thin across four weeks.
Do I give the coach assignments?+
No. Your coach decides where to focus based on what’s actually limiting your growth. You choose the priority order. The coach does the work.
Does the coach do everything for me?+
Everything except the things that require your physical presence and control. For example, the coach can write an outreach letter for you, but it’s up to you to print and send that letter.
What if I only need coaching for a few months?+
That’s the idea. Subscribe when you need it, pause when your calendar is full. There’s no penalty for pausing and no commitment beyond the current month.
Is this business coaching or done-for-you work?+
Both. Your coach analyzes the problem and fixes it. You don’t sit on a call for an hour and leave with a to-do list. The work gets done on your behalf, within your allocated hours.
How does the coach know where to start?+
You fill out a short questionnaire before the coaching begins. Your coach reviews it before touching anything, so the allocated hours go toward solving problems, not asking basic questions.
How do I sign up?+
Coaching is an add-on inside my-cbt. You enable it from your account once you’re a my-cbt customer. You can’t subscribe to coaching without a my-cbt account because the work happens through your portal.